Actually CPU's are heating up. AMD Ryzen is coming "by the end of Q1". So far we have seen benchmarks where it outperforms a Intel 6900k which is a $1100USD CPU and knowing AMD they will price Ryzen cheaper than Intel's equivalent. That said people are expecting it to come in at $350USD (same price as the Intel 6700k) which I think is just dreaming.
That said it's one thing to have a CPU that can beat the 8 Core 16 Thread 6900k which is clocked low because of heat and power concerns at media rendering like they have shown. It's another thing to beat the Intel 7700k which is a 4C 8T higher clocked CPU at what it's best at, gaming. For me why would I buy the AMD Ryzen which is best as a media rendering CPU when I can buy a 7700k which is the current best gaming CPU on the market.