Posted over at TFW2005, the advance release "Premier Edition" Optimus Prime voice-changer helmet has now been found in Australia... after showing up in various countries around the world in the last week.

It was found first at Zing, for $138.



It isn't known yet if that is above or below what other retailers will charge, as Zing have had prices for their Generations toys that are cheapest (Voyager) and dearest (Deluxe) in Australia.

But it should be noted, that despite it looking like a lot of money for a role play helmet, the 2007 version was priced at $78 to $99 in different retailers... and that was ten years ago (of inflation) with a better exchange rate (making toys cheaper back then for Hasbro Australia to import).
It should also be noted that after 10 years of innovations and tech improvements, this isn't likely to be a re-shelled copy of the 2007 helmet's electronics... so pricing can't be compared between the 2007 and 2017 helmets. Better tech could have made it cheaper, but inflation and exchange rate looks to have made it more expensive.