HLJ's Transformer preorders almost always have an "earlybird" price (though I'm not sure if they still call it that these days) which is a discount from their normal price. It usually lasts for a little while during the pre-order timeframe (if not for the whole duration. I usually have my preorders done within a couple of days of the listing going up - so not sure how long it lasts now. Years ago figures still available for preorder a couple months after the listing appeared would end up back to full price before release.)
As an example - the latest round of Legends preorders:
LG58 Clones - 2,800 (my preorder) - Now 3,500 (order stop)
LG59 Blitzwing - 4,400 (my preorder) - Now 5,500 (order stop)
LG60 Overlord - 6,800 (my preorder) - Now 8,500 (order stop)
So definitely makes sense to try and get those preorders in early
