If its to scale with the other releases (e.g. Starscream) then its quite a good deal bigger than a Deluxe. These are very cheaply made, very cheap plastic and "feel" different to hold than normal transformers. They are also partly hollow. Even though I *really* like the larger size... it just "feels" cheap. Its not of the quality we're used to for Transformers, and so they might not want to risk putting it in a more affluent market.

Wave 1 was originally released in South America, and these ones are showing up in Asia. I suspect they won't see a wider release, and so I'd grab them any way you can. But I may be wrong, and they turn up at the Reject Shop or mass-market.