The website for Americans is now live, and people can now send away for their free* Valvotron toy... which gives us a really clear image of the toy, proving that it is a non-transformable, figurine (it has very few moving parts).
*free - the toy itself is free, in that there is no additional purchase required to get it once you have proof of purchasing their oil products.
There is also a commercial for the sponsorship, noting Valvoline as the official synthetic motor oil of Transformer 5.