As the RC Sqweeks figure has now been found in Australia ($98 at BigW, $120 at TRU), it has been included on a UK retailer's list of "predicted top 12 toys for Christmas".

As someone who has bought one of these a couple weeks ago in HK, and put in the six batteries need to make it work, I can say that this is not a great toy (I really wish they had done an RC Wheelie toy), and would have to be less than $50 before it was worth buying, just as a novelty to a dedicated Transformers Movie fan.

Often these retailer lists are toys that they want or need to sell before Christmas, due to their expense, or their bigger margin from the supplier (toy company)... like the big expensive RC dinosaurs from about 20 years ago that would shelfwarm, but were often on "popular" Christmas toy lists, hoping to sell to parents who assume that every other kid will have one and don't want their kid to be left out.