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Thread: Transformers 5 Movie cross-promotion items

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  1. #1
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    Default Transformers 5 Movie cross-promotion items

    Licensed products that are cross-promoting the TF5 movie... and they don't have to make any sense either, as long as a business is willing to shell out the licensing fee.

    In America, Schick razors... with a creative razor-bot on the display shelves.

    In China, Loreal Men Expert face care products and Clear shampoo.


    Okay... Valvoline (oil) made some sense being related to Transformers, but skin care?

    I'm sure we will see a lot more show up in the next 7 weeks.

  2. #2
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    TV commercial on youtube for the Schick razors promotion, featuring Optimus (doesn't speak), and a tiny little razor-bot.

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    Crush Soda in America has a tie-in promotion, in which you can get a free movie ticket when you buy 3 12-packs of their soft-drink cans.

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    Coca Cola China is the latest to have a TF5 Movie promotion, with the commercial (on youtube) featuring Bumblebee & Barricade.

    (the commercial was filmed at Paramount Studios in Hollywood, as it was probably filmed by Bay's people, and his company is located in LA).

  5. #5
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    The HD version of the Coca Cola commercial can be seen here.

    Note the Bumblebee car at the end - they mustn't have had the movie car on hand so painted up something near enough, but the colour and car model are both wrong.

    The music at the end of the commercial is a Chinese version of the Coke song currently on the commercials here.

    The special Coke cans can be seen here - there are three of them with robots printed on them (Optimus, Bumblebee and Megatron).

    Apparently there is a raffle in China for this promotion, that can win a gift box of the three special Coke cans, plus a Shadow Spark Optimus toy.

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    Meanwhile, over in Hong Kong, a bedding store called Casablanca, had a 2 week promotion for Transformers bedding, which was only noticed by western fansites two days after it ended (April 28th to May 14th).
    There was an Optimus bed set and a Bumblebee bed set, for HK$500 (about AU$85-90).

  7. #7
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    Quote Originally Posted by griffin View Post
    The HD version of the Coca Cola commercial can be seen here.

    Note the Bumblebee car at the end - they mustn't have had the movie car on hand so painted up something near enough, but the colour and car model are both wrong.

    The music at the end of the commercial is a Chinese version of the Coke song currently on the commercials here.

    The special Coke cans can be seen here - there are three of them with robots printed on them (Optimus, Bumblebee and Megatron).

    Apparently there is a raffle in China for this promotion, that can win a gift box of the three special Coke cans, plus a Shadow Spark Optimus toy.
    Some more photos of the various Transformers cans (not just the red Coke cans, but also orange and green, which would be Fanta and Sprite)... as well as a prize pack that doesn't look like the same one that comes with the Shadow Spark toy, as it has a small collector case that we don't yet know what it has inside.

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    Quote Originally Posted by griffin View Post
    In America, Schick razors... with a creative razor-bot on the display shelves.
    Twice in the last week, I've seen a commercial on TV for Schick Hydro razors, with the transforming razor-bot (but not the ones I was able to find on youtube from last year, including this one).
    I can't remember if we had the razor-bot commercials here last year following the Transformers movie (which was a cross-promotion in America), and I haven't noticed this transforming razor-bot commercial here before the last week or so.

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