Transformers 5 Movie cross-promotion items

[griffin]

Not a cross-promotional item, but a cross promotional tour... of America.

We know that Walmart in America is the home of the "Autobot Unite" toyline and the character of Hot Rod, but to really promote the Brand at their stores, they will be doing a five month cross-country visit of 870 of their stores!

The tour is split up into three teams, featuring Optimus on the East coast, Bumblebee in the Central region, and Hot Rod on the West coast... with each team only visiting stores for 3 hours, in order to fit in all those stores between June 12th and November 3rd.
(the "characters" might just be the robot suits... not the actual vehicles)

Some photos from the West Coast leg, with Hot Rod... not a huge exhibit, and the display is only supposed to be there for 3 hours, so probably won't attract too much attention, particularly at certain hours of the day.

[griffin]

It's the "end of school year" holidays in America now (they go from August to June), and the back to school advertisements are starting to show up (like they do here just a couple weeks into the end of year school holidays), and one from Walmart includes several contemporary iconic hereos, including Optimus and Bumblebee, to promote licensed clothing for kids to wear when they return to school next month.
(regular American schools don't have uniforms, so they wear casual clothing)