It seems that all the non-Western countries are getting big promotional toy launches for the TF5 movie, as Mexico has one as well over the weekend, with a travelling show starting outside a Walmart in Mexico City... featuring some of the Movie cars, toy displays, and a giant Optimus statue.
The photos were posted up on a facebook page for/by Mexican fans, and some were mirrored here and here.

(with no similar launch events in America, England or Australia, maybe it's a sign that Hasbro and Paramount have reached their maximum potential in Western markets for the Movie series, and are focusing their marketing dollars on markets that still have profit growth potential?)