The colours on the photo look more like TakaraTOMY's colours. And Autobot MPs packaged in this style of packaging have previously been identical with their TakTOM counterparts (e.g. Prowl, Bluestreak, Bumblebee).
I wonder if it's to cash in on the current release of MP36. Although it's not working for TakaraTOMY despite MP36 being readily available at regular retailers.
Eh, that'd be their own stupidity, although I wouldn't put it past them. At $300 it'd be cheaper to just purchase a discounted MP10 from Japan from an online store.