Another tidbit about the new Transformers cartoon by Boulder Media, from it founder at a recent animation convention...

“We get free toys which is great. When [Hasbro] approached, they were looking for a studio that could bring great taste and flair to the projects. They basically gave the keys to the world of Transformers. ‘What would you do for the Transformers? How would you reboot Transformers?’ Which is amazing really. It’s like every geek’s fantasy. I could play around Optimus Prime”.