The end result for the consumer feels the same as PC: a failure to deliver products that we have already paid for. And while it's unfortunate that personal crises may happen, as a business it would really help if they just made a few posts or updates here and there to keep people informed.

I've heard from other people who are FB friends with Stuart that they can often see that he's online and notice him reacting to posts... and yet he doesn't bother replying to messages? And I get that responding to every individual message is too time consuming, but even just posting a single update post on their FB page that would answer most if not all queries would go a long way. Or as UltraMarginal said, just post regular updates.