A few pictures from the event that took place last Thursday night.

VIP passholders lined up ready to get into the event.


Optimus helped out with the event.

Battle damaged figures.

Close up of battle damaged Optimus.

Sample toys on display.

It started with a VIP screening of the movie in 3D at a nearby cinema (the one used for the AoE world premiere in 2014) followed by exclusive access to the store to get toys released for the event.
Based on a certain spend you could also get a Battle Damaged Optimus Prime (50 available) or Battle Damaged Bumblebee (100 available) and Battle Damaged Barricade for those who had an exclusive letter (must have spent HK$1200 on Transformers toys in one receipt during the claimable period).

They also gave out free Optimash Primes, Transformers stands, plastic folders, and card holder lanyards.

There was also a prize draw. Every HK$500 spent on the night gave one entry form for the draw.
Major prize was the Gunmetal black "Nemesis Prime" voice changer helmet. The guys who won those refused to tell us what their unique numbers were though.
Other prizes included complete sets of voyager toys, remote controlled sqweeks, Hot Toys Optimus Prime (Megatron Version), SDCC Fort Max and SDCC Devastator (I won that one!) and a few others I'm probably forgetting.


Some of the goodies we bought/were given.

Someone we know won one of the bigger prizes (unfortunately not the one with the Gunmetal voice changer).

I won SDCC Devastator.

Photo op with Optimus.

I was pretty excited to get a Battle Damaged Optimus Prime.

Expect more photos and commentary from someone else who flew over to join me for the event.

If people want to see more pics of the event or the battle damaged figures let me know and I'll post more up. But... I'm keeping the figures all mint sealed in their boxes for now so they'll all be in-box pics.