A department store in Madrid, Spain, has set up a Transformers display in their toy section, with the help of Transformers fans (for the toys from all eras), and Hasbro in Spain (who would have organised it and provided the POS displays).
Unfortunately, like that infamous Hasbro promotional video a number of years ago (showing a father and son playing with an unlicensed 3rd party Devastator), this exhibit appears to have some unauthorised Transformers on display as well, despite it being a display organised and promoted by Hasbro in Spain (on their facebook page).

The display is said to be up until August 12th.