After the sporadic success of the Movie Premier Edition around the world, among different size classes, could Hasbro be looking to continue releasing future movie toys under a new label and start afresh? A new label and image has been found to be trademarked by Hasbro to be called "Movie Edition", and it's only speculation so far, but maybe they are still looking to release movie toys before the Bumblebee toys come out.... or with the Bumblebee movie delayed by six months, the toys they were already planning to release from April, will be relabelled as "Movie Edition" (keeping out any spoilerish 2018 Movie characters), and then have the Bumblebee Movie packaging start hitting stores in October for the December release of the Movie.
Or it could just be like the Platinum Edition label, and this is just a line of premium versions... but then again, those didn't do too well, being hard to find in almost all countries.