Announced some time ago was a Transformers Theme-park Ride, and now more details are out as to there being 2 being developed for 2 of Universal's Theme-parks. The first will be in Singapore in 2010, and the second is at Hollywood.
Maybe Paramount have no theme-parks, so this is being licensed out to Universal, in time to effectively promote the 3rd movie from their 'rival' movie studio, as it is likely to be movie themed as well.

Looks like I might be doing some flying to Singapore from 2010...

http://www.comingsoon.net:80/news/mo...s.php?id=49850