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How's this for a cross-promotion...
The TV show called The Goldbergs (centres on a boy growing up in the 1980s and features a lot of Transformers toys and elements), actually had the Ectotron toy in this week's episode in America, just days after it was first revealed through NY Toyfair.
Keeping in mind that that episode would have been filmed a few months ago, it's amazing to think that Hasbro had this toy included in an episode that was to be timed to this week... because if it had aired just a week earlier, it would have attracted some attention by fans wondering what it was.
Even more extraordinary is that this toy didn't leak during all that time since it was filmed a few months ago.
A copy of its 8 second appearance was tweeted out here.
The battle scene promo image that was noted in a couple posts already is actually made up of the covers to the five issues of the comic, and four parts were tweeted out in almost full-size (mirrored here)... the missing part is the middle image, which is keeping something secret. (hopefully it isn't just the robotic Gozer, as that was also released this week as a promo image in this interview with IDW staff... but it would make sense if that is the main villain as it is a blending of both continuities - and I think Ghost Starscream is probably more of a red-herring distraction who may end up having to help the Transformers defeat Gozer)
It looks like it might be Optimus Prime to me.
In the split pages you can see an energy axe poking out the side with a white prime arm and leg (this part is covered up in the black square with the combined image).
Maybe it's the Gostbusters Prime people were speculating about earlier on?
Or I could be way off base...
^ Or perhaps it's Ultra Magnus.
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Finally found Megatron in that pic. It's a bit like Where's Wally.
Another preview image has been tweeted out from the Ghostbusters-Transformers comic, with Megatron facing Gozer on Cybertron.
More images have been released - this is looking VERY cool!
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Some in-hand photos of the Ectotron toy, showing both modes and Slimer.
Also, some more preview pages of the exclusive comic.
The Ghostbusters/TFs comic comes out next month, and one of the artists has released an unused cover image (from instagram), which looks really nice.
A full preview has been released of the first issue of the crossover comic. Looks awesome!
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Reviews: SS Ultra Magnus, Bishoujo Bumblebee, ROTB Movie, SS Airazor,
Articles: All 8 TF Movies ranked, ROTB Fan Interviews