What is your definition of a toy and of merchandise?

[High_Q]

...but we can also look at what tfwiki defines as toys and merchandise and use that as a standard.

I just use the TFwiki classification, but I was looking at the site, and unable to find the criteria they use for said classification.

Hmm, I am in two minds about BotBots. I'd go with 'toy' rather than 'merchandise'. TFwiki does the same, and lists the merchandising for that line separately from the transformable action figures of that line.