but some things can be kinda grey... like Transformers Juniors - are they merch or action figures? As a kid I considered them merch. I had TF Jr. Ultra Magnus and Galvatron which I found in an Asian grocery store, but I thought that they were merch so I never took care of them like I did with my other TF toys so they ended up being lost. Later in the 90s I found TF Jr Convoy/Chromedome/Fort Max at a collectible store and bought that set, but by that time I considered them toys so I've taken care of those toys and I still have them in my collection. The only thing that changed between the 80s and 90s is my opinion of TF Jrs shifting from viewing them as merch to viewing them as action figures. In the 80s I thought that they weren't much better than Happy Meal toys. I never saw them in toy stores or department stores but only at an Asian grocery store one time when my mum was shopping at Cabramatta.

Then there's the burning question... is Time Warrior an action figure or merchandise?