Definitely a toy then... with official (big) images being released by Hasbro Asia, hot on the heels of leaked in-hand images here.
It is noted as being a redeco of Thundercracker (it has his face instead of Starscream's)... with a release in August, but there is a claim of a limited release this month in Asia (which could be where the "leaked" images could have come from).


It is said to be WFC-GS02, which is the second in the Generations Selects series (with Megatron being 1 and Smokescreen being 6 so far - apparently Ricochet and Red Swoop aren't Selects toys).