Not a big surprise really, as they were up front about being an existing business that has taken over the Trademarks for TRU, and they said that after the TRU website goes live, they would start to build the new business (but would obviously be starting out with their own existing stock). Maybe they needed to go live before the toy companies would start sending in a big surge of toy stock on credit, as the business may not have the cash flow to cover millions of dollars of stock yet.
Give it a few months to get set up first, and then we can critically evaluate where it is going, and its potential (for us TFs collectors).