That's not really a good comparison, Lego has been selling direct to consumers all around the world for coming up on nearly two decades now which is huge amount of time to work out how to do it best, Hasbro's been doing it consistently for like one or two this go around and only in two countries in North America. That UCS Falcon is also made from dozens of mass produced preexisting parts massively reducing development risk. It's also a big 'status symbol' product that brings together two of the most well known and beloved brands to exist, it's a safe bet for retailers. This new Unicron is real fancy but in the eyes of the world he just doesn't compare