Well this turned out to be quite different to what I was expecting before I clicked on this thread!
Expectation--><--Reality
This is what happens when Hasbro keeps on using vague/generic sounding names like "Animated" and "Robots in Disguise" etc.

I hope that the designs will be more like what we saw in Bumblebee rather than Bayformers; cos I like to be able to tell these robots apart from each other (and also have them look like Transformers rather than metallic Rock Lords).