The others come with accessories, even in addition to their weapons... so for Hotrod to have 3 extra tiny accessories (matrix, matrix glow, saw) doesn't justify an extra 50% price tag... which will be a $50 price tag here for a toy that is the same size as the $30 toys on the shelf next to it.
I think when people get it in hand, they might be more willing to question if a deluxe sized toy with 3 small, display-only accessories is really worth $50. That sort of price difference warrants a significant amount or size of accessories, like recent MP toys with an excessive amount of accessories that get used once, or not at all.

Looking at my Prime Wars display shelves next to my desk, the Voyagers are about 50% bigger than their Deluxe counterparts (especially the combiner teams that have the Voyagers next to their Deluxe limbs, who each have accessories (hand/foot) that are bigger than the combined volume of Hotrod's 3 non-weapon accessories).

The toys look nice, and will play & display nicely, but I'm just disappointed that Hasbro are selling toys of a particular size-class, in a more expensive size-class.