Those are extraordinary... to go to all that trouble replicating, not only Transformers characters, but a very good representation of Gen1 Soundwave, that wouldn't have just been a recycling of an existing product.
They are lego-type constructions that actually transform after you build them... which Hasbro only did very briefly at the end of their Kre-O experiment, and those ones weren't very good. So bad in fact, if you had their transforming Soundwave next to this one, the Hasbro one would look like the cheap knock-off.

(in case anyone was wondering, this is the correct section for posting about this item, as it isn't a KO of an existing Hasbro product, but is cashing in on character forms that Hasbro owns)