The full schedule of the 2-day event can be seen here at Hasbro Pulse.
It notes that it is only for fans in North America and the UK... so it might be geo-blocked to the rest of us, unless you have a VPN.

There are two Transformers panels, with the toy panel detailed a few posts up, and the Entertainment panel details quoted here...

Oct 22, 2021 AT 12.25 PM ET

Transformers Franchise & Entertainment Panel

We will talk about our feature film, TRANSFORMERS: RISE OF THE BEASTS, announce our new touring attraction, as well as our first ever home VR game. Join us to learn more about our amazing new games and experiences from the Hasbro Marketing and Design teams as well as a special performance from Vince DiCola, Kenny Meriedeth featuring Bob Reynolds and more!
Panelists:

Kelly Rose, Marketing
Special Guest Loannis Lefkaditis, Product Owner, Space Ape Games
Performance from Vince DiCola & Kenny Meriedeth featuring Bob Reynolds on vocals
And a recap of the toy panel which follows straight after the Entertainment one, which is only 20 minutes long, so mustn't be covering much (the toy panel is 45 minutes)...

Oct 22, 2021 AT 12.45 PM ET

Transformers Fan Product Panel

Join the Hasbro Transformers team as we kick off the celebration of the Transformers legacy and officially reveal toys from the first wave of the next Transformers Generations line. We’re bringing together fan-favorite characters from across the multiverse, so get ready; the Energon will be electric! The celebration continues with the 2021 Transformers Hall of Fame. This year we will celebrate the past and present as we induct two amazingly talented contributors to the brand and announce the fan voted favorites for both Best WFC Kingdom Toy and Favorite Beast Wars Season 1 Character. Lastly, Behold, as we unveil a Unicron companion pack to help you bring the epic final battle of The Transformers: The Movie to life with Ben Burnley, lead singer of Breaking Benjamin. Be prepared for huge surprises and exclusive reveals seen first here! We can’t wait to share it all with you!

Panelists:

Rachel, Marketing
Mark, Design
Ben, Marketing
Special Guest: Ben Burnley, Lead Singer of Breaking Benjamin


The clock counter says the full event starts in 2 days and 4 hours from the timestamp of this post... and the first Transformers panel starts an hour and 25 minutes after that, which lets you calculate exactly what time it starts in your timezone.