Apparently the digital event is on right now (March 28th to April 1st), but Hasbro isn't an exhibitor again (like last year), so there isn't anything to mention about Transformers.

However, while on the topic of Toyfair, this year's award winners were just announced (and featured on some of the morning programs this week), and even though Hasbro sponsored the event, they didn't win anything themselves (Entertainment One had a win, which is Hasbro, but it doesn't say Hasbro, so doesn't look good to the retailers reading the list and seeing heaps of mentions of Lego and Mattel)... including the Action Product category, which you'd expect to feature action figures (Hasbro's pretty much cornered the market on action figures at the moment), but this year, Lego took out one of the three places, while Micro Machines took out another spot... which must really be a kick in the teeth for Hasbro, because even though they own Micro Machines, they have licensed it out to someone else to make the toys now (musta thought it wasn't worth their time at the moment).
So basically, Hasbro could have won a couple more awards this year, if they had produced Micro Machines themselves instead of allowing someone else to do it for them as mere licensed merchandise.

Big Balloon is the company that is importing and distributing Micro Machines at the moment, and they managed to pick up a lot of awards and places this year... for a company I had never heard of before in the Australian Toy industry. So that's an impressive effort if they are indeed new here.