Rise of the Beasts toys, leaks and listings

[griffin]

Early info is being found on wholesaler sites for the 7th Movie toys... specifically the gimmick toys for the younger fans.
With the movie delayed a whole year to June 2023, it is strange that these are still being listed for release in April 2022. The toys would have already been in various stages of pre-production (moulds would have been built and tested by the time it was announced that the movie had been pushed back a year, and Hasbro would have already booked in production days at the factories, that they may not be able to cancel), so I wonder if we will still end up seeing some released in 2022 so that Hasbro doesn't have to sit on the stock for a year, costing them a lot of money storing them somewhere.

Beast Battle Master (Assortment UPC: N/A)

• Optimus Primal (5010993952069)
• Cheetor (5010993952106)
• Crescent (5010993952076)
• Airazor (5010993952090)
• Rhinox (5010993952113)

Beast Mode Bumblebee (5010993983773)

Power Combiners (Assortment UPC: 5010993959082)

• 2pk Optimus Prime (5010993958634)
• 2pk Bumblebee (5010993958436)
• 2pk Wheeljack (5010993958399)
• 2pk Scourge (5010993958696)
• 2pk Arcee (5010993958429)
• 2pk Optimus Primal (5010993958382)

Power Alliance (a.k.a Weaponizers | Assortment UPC: 5010993960026)

• 2pk Optimus Prime (5010993958733)
• 2pk Optimus Primal (5010993958719)
• 2pk Arcee (5010993958740)
• 2pk Wheeljack (5010993958399)

Smash Changers (Assortment UPC: 5010993959020)

• Optimus Prime (5010993958474)

Battle Changer (Assortment UPC: N/A)

• Bumblebee (5010993958405)
• Mirage (5010993958832)
• Rhinox (5010993958849)

Power Step (a.k.a 1-Step, Simple Step | Assortment UPC: 5010993960736)
Spark Racers (Assortment UPC: 5010993983407) – $4.99
Spark Chargers (Assortment UPC: 5010993983117) – $14.99
Roleplay Basic Mask Assortment (Assortment UPC: 5010993961238)

Core Boys Deluxe Class (Assortment UPC: 5010993983308 )
2-in-1 Mask Bumblebee (5010993941094)

[griffin]

Another online store has Rise of the Beast toys listed for release on April this year... despite the move being pushed back a year to mid 2023.

If the new movie toys are indeed coming out in April, it definitely means that they were in full production before the decision was made to delay the release of the movie... and it would just cost too much to sit on the toys for a whole year.
We've seen it before, and unfortunately it hurts the toyline and Brand as a whole. The toys don't have the "advertising" of the movie, so they don't sell well enough for retailers to order more (if there are later waves), and a larger Brand like Transformers would then be weighed down by dead stock that retailers have to discount (lose money) just to get rid of them.

[DELTAprime]

In 2020 we had Top Gun and Halo products to go with the Top Gun movie and Halo Infinite game that were meant to be released that year. Top Gun stuff just sat on the shelves, but the Halo toys and clothing moved. I'm not sure if Rise of the Beast will be another Halo and sell regardless or another Top Gun and shelf warm.

[Paulbot]

Having had Beast Wars Transformers toys on shelves for the last year, and the Transformers brand overall, will probably help the toys sell regardless of the movie delay - compared to say Top Gun which was/is a movie from the 80s with no momentum as a toyline.

If the shelves are full of gimmick movie toys though...

[Deano85]

Just waiting to see the Rise of the Beast Mirage (Porsche) in toy form

[griffin]

More evidence that the Mv7 toyline is coming out in April (and not held back for the release of the movie) is a listing found on Amazon America for a "Battle Master Rhinox" for release on or around April 15th (the release dates on Amazon pages are not always reliable or accurate).

The product number listed (F4600) seems about right for products scheduled for this year.

[griffin]

Some new Movie 7 items found somewhere online - Gimmick toys... Converting masks and Titan Changers. No images or specifics yet, but it shouldn't be anything too exciting.

• MV7 Titan Changer Optimus Prime
• MV7 Converting Mask Assortment

More evidence that the Mv7 toyline is coming out in April (and not held back for the release of the movie) is a listing found on Amazon America for a "Battle Master Rhinox" for release on or around April 15th (the release dates on Amazon pages are not always reliable or accurate).

The product number listed (F4600) seems about right for products scheduled for this year.

Even though that item never ended up being released on April 15th, the product page is still there with old date, but without any new details.

[griffin]

Some more gimmick toys from the ROTB toyline have been found in some sort of import inventory system.

Transformers: Rise of the Beasts Power Alliance 2-pack Optimus Prime

• Item Code: F46125X00
• Product Code: TRA MV7 BA WEAPONIZER 2PK OPTIMUS PRIME
• Items Per Case: 6

Transformers: Rise of the Beasts Power Combiners Assortment

• Item Code: F38985L00
• Product Code: TRA MV7 NEW TRANSFORMATION 20 AST
• Items Per Case: 4

Transformers: Rise of the Beasts Power Battlers

• Item Code: F38955L00
• Product Code: TRA MV7 NEW TRANSFORMATION 6 AST
• Items Per Case: 8

Transformers: Rise of the Beasts Power Alliance Assortment

• Item Code: F38975L00
• Product Code: TRA MV7 NEW TRANSFORMATION 15 AST
• Items Per Case: 6

Transformers: Rise of the Beasts Basic Roleplay Mask

• Item Code: F40495L00
• Product Code: TRA MV7 ROLEPLAY BASIC MASK AST
• Items Per Case: 6

Transformers: Rise of the Beasts Spark Chargers Assortment

• Item Code: F41135L00
• Product Code: TRA MV7 SPARK CHARGERS 15 AST
• Items Per Case: 8

[griffin]

Some new toy info for the new movie toyline...

Product codes and names of some of the gimmick toys (source not noted).

Smash Changers – us$31.49 each

• Smash Changer Optimus Prime (F4642)
• Smash Changer Rhinox (F4643)
• Smash Changer Optimus Primal (F464)

Battle Changers/Battle Chargers – us$10.99 each

• Battle Changer Bumblebee (F4607)
• Battle Charger Rhinox (F4606)
• Battle Charger Mirage (F4609)
• Battle Changer Scourge (F4610)

2-In-1 Optimus Prime Blaster (F3901)



And this item started circulating online from an unknown source, and it looks way too technical to be fan-made.
It is a role-play mask of Optimus Primal (gorilla), but unlike all previous role-play masks/helmets, this one also transforms into a playable toy robot.
It is definitely something new, as I don't think I have seen anything like it for Transformers before... at least, from Hasbro or TakaraTomy.

[griffin]

A second transformable mask has surfaced online, which is Bumblebee.

And the instructions for the Optimus mask have been posted up as well.