Some new toy info for the new movie toyline...

Product codes and names of some of the gimmick toys (source not noted).

Smash Changers – us$31.49 each


  • Smash Changer Optimus Prime (F4642)
  • Smash Changer Rhinox (F4643)
  • Smash Changer Optimus Primal (F464)


Battle Changers/Battle Chargers – us$10.99 each


  • Battle Changer Bumblebee (F4607)
  • Battle Charger Rhinox (F4606)
  • Battle Charger Mirage (F4609)
  • Battle Changer Scourge (F4610)


2-In-1 Optimus Prime Blaster (F3901)



And this item started circulating online from an unknown source, and it looks way too technical to be fan-made.
It is a role-play mask of Optimus Primal (gorilla), but unlike all previous role-play masks/helmets, this one also transforms into a playable toy robot.
It is definitely something new, as I don't think I have seen anything like it for Transformers before... at least, from Hasbro or TakaraTomy.