Not sure but this might be part of their Big Brand Toys sale ending 9/3/22 (20% of Lego City, Barbie etc). It includes Headmasters Retros, which have never been on sale before I think, the current Studio Series (Soundwave, Shockwave, Ravage, Spike if you can find him, too bad Coronation Screamer sold out last week) and already discounted toys (Kingdom Rodimus $71.20 from an already inexpensive $89, and Buzzworthy Deluxes $20 from clearance $25.)

Also (online only) collect 4,000 Flybuys bonus points when you spend $100 or more. Use code: BONUS4000.

Flybuys bonus points offer valid online only at Target. To qualify for this offer you must spend at least $100 or more and enter the promo code BONUS4000 at the checkout, inserting your flybuys card number online at the time of purchase. Excludes gift cards, interactive gaming, gaming consoles and clearance. Transactions must take place between 03/03/2022 until 11:59pm AEDT 06/03/2022. 4,000 bonus points will be applied when you spend at least $100 online during the dates specified and is limited to one transaction per flybuys account. Points collected during the promotion will be credited to qualifying member’s account within 4 weeks of the promotional end date. Standard flybuys terms and conditions apply and are available at flybuys.com.au