Licensed Optimus Prime Dog toy

[griffin]

That's right... a licensed Transformers Dog toy.
Found at Woolworths, the details on the back of the card says that it is from an American company, so it isn't an Australian item.

It is said to be $13, but not many stores still have them, when looking on the site.
(in-hand photos from Graeme Paterson)

[Thurmus]

I saw one last week at a Coles. I thought it was $15 but that tag was on the opposite end of the shelf from the product. It was on the end of an aisle.

[KELPIE]

Yup, I picked a few up at Coles a couple weeks ago. Pretty happy with the end result.

[Paulbot]

It says it's for not kids but many parents have wanted a soft Transformers toy. Softimus Prime and Slumberbee are 15 years old now! Kids can't read...

[griffin]

Looks like it was at Coles as well, for $20... but says unavailable, so I can't search to see if any stores still have them.
They call it a water bottle, but I'm sure it is just a chew toy.

After a little playing with the website, it will only list stock availability if you have a specific store selected... it doesn't appear to let you look up the product and then do a search for stores (like the woolies site).

[Skyfire]

I had a feel of one. The feet contain that plastic squeaky toy part common in squeaky toys. And the torso and head contain some hard plastic box-like object - not sure what that is for. The toy is not really for hugging as there are too many hard bits inside. It says Light Up but I couldn't see how to activate it as there is no external on-off button or a pushable button inside that I could determine. Must be a typo. I guess the Crunch bit is the hard plastic inside.