I had a feel of one. The feet contain that plastic squeaky toy part common in squeaky toys. And the torso and head contain some hard plastic box-like object - not sure what that is for. The toy is not really for hugging as there are too many hard bits inside. It says Light Up but I couldn't see how to activate it as there is no external on-off button or a pushable button inside that I could determine. Must be a typo. I guess the Crunch bit is the hard plastic inside.