Now I remember why this figure rings a bell. Madman Entertainment is selling the KitzConcept Variable Fighters (Roy Fokker's VF-1S was the basis for the original G1 Jetfire toy and this God of Flame figure) for $264.99:

https://www.madman.com.au/catalogue/...h-kitz-concept

https://www.madman.com.au/catalogue/...h-kitz-concept