That's what I've been seeing too. I think I got mine from Toys N Joys online store for like US$20, but the 'regular' one is like $50-100 on ebay. It's so weird. I guess it's like urine magnus, the demand just isn't there for the limited edition figure to be worth more than the regular release figure. But I actually like the sparkly look to Flash Lioconvoy... (shrug)