Target seems to be a big fan of buying older/weirder stock at reduced rates (Universe 2-pack of Cybertron repaints, cheap Animated Leaders & Voyagers, etc.) Hasbro mentioned in one of their responses that they hope to get the new Animated Voyagers released out here but they have quite a backlog of stock to get rid of. This is that back log. They initially had them on sale for $25. I'd expect to see that again.

Sky-Warp, Wreck-gar, Atomic Lugnut or the original
Longarm/Shockwave were never released here.