As I mentioned a few days back in the SA Sightings, Dev was at Harbour Town Toyworld for the price you mentioned, so I think it could just be the greedy buggers in town and not Toyworld in general. And yes, I too was quite unimpressed... My wife was actually looking in her purse as I gazed goofy-like at the box, but I decided against it, cause even with a 10% discount card I have ($161.99), there are much better TF's I would rather get with that kind of cash. He is pure "zomg! It's the BIGGEST TF in the RotF line, WOWZZ!!!", but as a figure(s) and a representation, very "meh" imo...