Takara Chrono Label.

[griffin]

Almost had a new Timewarrior release, but these two working watches that transform, are named Auto Ceptor and Time Limit.
They appear to be new watches, not re-releases of existing transforming watches, but they must packed with features to cost US$280 each!!!

Images at BBTS are prototypes, and the final product is due for release in April.
http://www.bigbadtoystore.com/bbts/p...10&mode=retail
http://www.bigbadtoystore.com/bbts/p...11&mode=retail

Looks like TakaraTomy like using the 'Label' name in their sub-lines.

[Kyle]

These are not existing characters that I know of. Can pass with ease~

[orionpax1]

Holy crap $280 thats a bit rich, what are these made by the swiss or something, i think by giving them the Transformers logo they can charge like wounded bull.

[Golden Phoenix]

A tad out of my range. Looks kind of ok. Not to impressive, kind of plain and simple in terms of transforming.
I think I'll stick to my regular non-transforming watch

[GoktimusPrime]

I want but cannot afford! :~(

These are not existing characters that I know of. Can pass with ease~

Autoceptor is an Autobot from G1. Time Limit is a new character though.

[Lord_Zed]

Weren't these $10 at Paddys Markets in the 80's?

[GoktimusPrime]

Probably... I had a few Kronoformers... I dunno if they were KOs though.

[Zippo]

I so want to get my hands on Time Warrior or one of the G2 Watches that transform. These however while cool are way out of my price range..

[GoktimusPrime]

did the G2 watches come out in NZ?

[griffin]

Weren't these $10 at Paddys Markets in the 80's?

These are a lot more expensive because I think (hope) it will be more than just a watch. It'd have to be. You can get most game consoles or game pads, or even many hand-held electronic telecomunications devices for under US$280. This transforming watch HAS to have electronic features inline with those gadgets. Or else, who is gonna want something at that price just because it is a super-rare Transformers toy...