And as Beast Wars fans mature and become more active as collectors I can see it becoming stronger. Many kids watched BW and played with BW toys and they are just getting to the age where they have more disposable income. We've got a few members here that started off with Beast Wars. Give it 15 years and the five year olds watching Animated today won't care about that small, clunky, non-poseable easily broken toys from some 1984 cartoon show.