Quote Originally Posted by Lord_Zed View Post
I think you have it there it's the marketing that really drives a lot of this anti Drift feeling, the way he was promoted, along with the rumours of a new Toy based on the IDW left many with the Impression IDW regarded Drift as the coolest thing ever to happen in Transformers. It feels as if Drift is nothing more than a marketing ploy to draw people in.
It's too bad that some people feel this way. From my involvement in the series it's my understanding that it happened the other way round: A new character was needed to fit a particular aspect of the story - Guido's design needed to be approved by Hasbro - Hasbro were really excited about the design concepts and started talking toys - IDW were excited that Hasbro were excited. He was never designed to be the coolest guy ever...


...everyone knows that's Cliffjumper