Quote Originally Posted by STL View Post
I agree completely. They shld be thinking about parents. But what I think they're trying to do is build TFs into not just a toyline but the premium toyline for kids. So instead of competing against Ben10, they want to be seen as the superior alternative to Ben10, something more upmarket. I think they think they can do it on the back of the 1st movie and now the 2nd but I think that's misguided. No matter how good a movie, it won't necessarily sell toys and maybe in a short space of time but not in the long-term. A Deluxe seems as big as a Ben10 action figure. If I were a parent, I'd go for Ben10. Well recognised as well but nowhere near as expensive. I hope that this doesn't hurt TFs in the long run.
great minds think alike mate

this upmarket stuff is crap, if they keep it up, all they will sell to is us and the people in the upper middle class and above. i know now that if i had a kid, and wasnt into TF's like i am now i wouldnt get them from my kids because there isnt the exposure for them. The movie will make children want TF's but the problem is, is that the movie is rated for a more mateure audience, so haivng kids underr the age of 8 or so wathcing it isnt so much of the way to go, and thats who they should be aiming at. in a way the movie will create a fad, as it did last time (i got caught up in it to an extent, and then rediscoverd G1 properly, and here i am now :P ) and will make kids want the toys for a while, but then something else will come along, a new cartoon, a rehash of an old cartoon (TMNT maybe? :P ) and most of the children will forget about their wants for transformers and once again we will have shelf warmers. i said it before, but im tired so ill say it again, they need to make the toys more appealing for parents to buy, (IMO the movie toys are UGLY, the robot faces are too harsh and so are the angles, not so apealing to children IMO) as compared to what else is marketed at their target demographic... maybe im in the wrong field with engineering and should work in the marketing sector.... :P