I regularly have TF dreams, where I go into a toystore and see completely new Transformers that I've never even heard of. They're brightly coloured and infinitely wonderful. They're always reasonably priced, but I wake up before I can buy one and unbox it.
While this sounds like an ironic fantasy, I actually have dreams like this.
I think it's an unconscious yearning for the element of surprise we got when new toys came out when we were younger. We did not have teh Internetz to spoil the surprise.
SofaMan - Occasionally Battling Evil with his Mighty Powers of Indolence