This has appeared for the movie, and looks to have a bit of an Attacktix concept to it.

Looks like you set up the figures, and shoot them down with a launcher.
I'd hope there's more to it than that, or maybe it's the simplicity of the game that appeals.

http://www.tfw2005.com/transformers-...-mania-167279/

Be aware that the inclusion of certain character pieces could be considered a spoiler. Or could just be padding out the range with 'dead first movie characters'.