I really looks like a store-by-store policy with Target, and in the case of one store in Perth, the policy changes according to who you speak to in the store.

The store at Carindale has now changed it's story to only price-matching for toys during their toysale (in 3 weeks), but when I showed them the photo proof of the Liverpool store, they didn't seem too sure what the current policy is. So they told me to talk to the store manager, who is away until Tuesday, because none of the other managers left in charge today were competant enough to give a definite answer on the issue.

Stopping off at Mt Gravatt Target, and being told that they don't price-match, but were under the impression that no Target does, I think I'll have to ring head office, or individual stores to see which ones do and which ones don't.