Yeah, Target once told me that they only match prices if the product is IN the catalogue. I tried to get them to price match w/ Kmart once, but Kmart's catalogue at the time had NO Transformers in it, which made the policy pretty much useless. So I went to Kmart and photographed the toy on their shelf (along with the TF cap and TF toy I was carrying with me (FoC Skywarp) in the same shot to prove that it was a photo I'd just taken and not something I'd taken from the net or someone else's photo) and then showed the picture to the lady at the customer service desk at Target. She called toys and the guy gave her approval to accept the price match.