I agree, as some people are going to ruin it for the rest of us by deceiving JB staff into price-matching something that isn't equivalent (like the G2 redecos being price-matched to regular Legacy toys), or matching to clearance pricing at another retailer.

It shouldn't be about, "what can we get away with", because JB is only recently taking a chance on these toys and collectables, so if their records show a lot of sales losing them money, the last thing we want to see is them no longer wanting to stock the Brand... or them stopping price-matching (like BigW), or making it a lot harder to legitimately price-match (by saying that the exact product has to be shown online, or be physically in the other store when they call up).