Bludgeon's appeal to fans is not certainly its brick shell with a little brick tank inside of a toy. It's his character development which was shown in the various old Marvel and now IDW stories that show so much potential depth and so much more stuff that basically the character has an "it factor" that you can make him a really sought after character (and in effect) and figure. Simply put he's received major awesome PR by the writers in using him effectively, fittingly in the stories he appears that really makes the "brick" = gold. Just take a look at his price in the market simply well .... a wallet buster.
