Transformers Universe Ultra $59.99 (save $20).
Shows Countdown, and says 'only at ToysRUs', so is probably meaning their 2 store exclusives (Countdown and Darkwing), but IF they are selling any regular Universe Ultras for more than $60, they should be directed to the catalogue, as it doesn't specify WHICH Universe Ultras.

It is also located under a banner stating 'Our Price Guarantee! If you find a stocked item currently advertised elsewhere for less, just tell us and we'll match the price. We promise.'
Sounds pretty black and white to me, that they only need proof it is advertised elsewhere (the current catalogue of the competitor), and that TRU only need to have it in stock, so should price match without any additional requirements, as there were no conditions or asterisks next to that statement. So just make sure you have a TRU catalogue that states that price-guarantee, and have it on hand any time they refuse to do a straight forward price-match to a competitor's catalogue.