Quote Originally Posted by kurdt_the_goat View Post
I've always wondered why Coke, who is known for their advertising (we had to study some of their campaigns at uni) still spends millions when by now, it's basically known the world over. Just boils down to if they don't, it can only fall out of the limelight. Still, the amount they must spend just to maintain relevance (arguably not getting any new customers from it) is extraordinary!
If you don't advertise, your rivals will. Sometimes companies will buy advertising space and use it purely so rival companies can't. They don't need to, but they'd rather spend the money than let their rivals advertise in a good spot.