Star Wars Thread

[NEMESIS PRIME]

And would it hurt to have a platoon of clone troopers doing a haka before battle?

"Ka mate ka mate ka ora!"

LOL .I saw the trailer AGES ago.

[GoktimusPrime]

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Check out this video of a toy that has Darth Vader and Stormtroopers tapdancing the Imperial March!

[Lord_Zed]

The Necrobot isn't really the same as a Necromancer, a Necrotitan would be more appropriate, rising from the dead and all.



But we were meant to be talking about Star Wars or something......

[griffin]

One of the racing teams (car 1) for the Bathurst 1000 is sponsored by Star Wars, and their pit-crew are dressed up to look like Stormtroopers (helmets and safety gear are all white & black with detailing to look like Stormtrooper armour).

It looks pretty neat, but realistically, Star Wars doesn't need to spend any more money on marketing (their box office takings won't be any bigger because everyone already knows it exists, and the trailers so far have shown what to expect, so too much advertising just eats into their profits)... and if they needed to promote a scifi movie, judging by the people so far seen when they show us the crowds at this race, unless there are some bikini-clad ladies running around the movie with Stormtrooper helmets on, I doubt most would pay money to see it no matter how much advertising you throw at them. (I was going to link to a google search for "bikini stormtrooper", but figured that it wouldn't be a good idea for our younger viewers.)

It would be like setting up a bible stall at a sexpo convention... you might hook in a few, but ultimately its just there for show.

[kurdt_the_goat]

I've always wondered why Coke, who is known for their advertising (we had to study some of their campaigns at uni) still spends millions when by now, it's basically known the world over. Just boils down to if they don't, it can only fall out of the limelight. Still, the amount they must spend just to maintain relevance (arguably not getting any new customers from it) is extraordinary!

[GoktimusPrime]

[High_Q]

There was a recent Target Exclusive Vintage Collection DROIDS Series Artoo that's now sold out.

My question is, do Target Exclusives eventually become available more widely (e.g. at online retailers), or is something like this destined only to be re-sold at scalper pricing on eBay? Thanks.

[Golden Phoenix]

I've always wondered why Coke, who is known for their advertising (we had to study some of their campaigns at uni) still spends millions when by now, it's basically known the world over. Just boils down to if they don't, it can only fall out of the limelight. Still, the amount they must spend just to maintain relevance (arguably not getting any new customers from it) is extraordinary!

If you don't advertise, your rivals will. Sometimes companies will buy advertising space and use it purely so rival companies can't. They don't need to, but they'd rather spend the money than let their rivals advertise in a good spot.

[griffin]

I've heard that too, about advertising to make sure a rival doesn't fill up that space instead.

It's also necessary for publicly listed mega-multi-national corporations that answer to share-holders, to not just make profit, but make more profit than last year.
With small businesses, it's great to make more money each year, but as long as you make money, that's still great. But with big business that has shareholders, it's not enough to actually make a profit anymore, because most corporations on the sharemarket will end up with a drop in their share price if they don't earn more than they did last year/quarter, or meet their projected target of increased profit... regardless of how much they actually still made as a profit.

It's often why the workers get screwed when cost-cutting is the last resort to meeting profit targets (after expenses), just to please the share-holders who don't even invest into the business to make it grow (or just for the personal benefit of the the CEO making the cuts, who often has a healthy amount of shares and/or profit bonuses).
Imagine if one of our big four banks or Telstra reported $2 Billion profit for the year. You might think that's a great result, and think that the shareholders will get a healthy dividend... but with each of them racking up $8-10 Billion annually in profit in recent years, a drop to just a quarter of that would send the sharemarket into a nosedive, because of the kneejerk reaction of share traders pulling their money out of the market assuming the worst, when in fact, the business is still very healthy (too healthy with all the fees the banks charge and still want more each year), and that sort of shock to the market would result in a devaluing of the business (and other businesses on the stock exchange), despite it still making a lot of money.
Our society is too addicted to the share market, which is such a fragile element of the financial world... and with most of our super funds heavily invested in share markets, governments will do anything to keep them afloat (which benefits the rich, while the working classes have to pay more in taxes and bank fees to cover bailouts or new financial regulations/requirements - eg. Westpac raising interest rates).
(end of rant)

[Autocon]

If you don't advertise, your rivals will. Sometimes companies will buy advertising space and use it purely so rival companies can't. They don't need to, but they'd rather spend the money than let their rivals advertise in a good spot.

They spoke about this on the Gruen Transfer