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1st October 2009, 10:12 AM
#5
llama, that was before DVDs made the blockbusters so accessible.
It used to go something like this:
+ 6m-1 year after cinema, movie hits the video store (VHS)
+ 2yrs+ movie hits TV
Now it's more like this:
+ 1 week after cinema opening, KO DVD (handycam in cinema) on the streets of Kuala Lumpur & Jakarta
+ 2 weeks after cinema, KO DVD (studio leak, usually of the upcoming DVD itself) on the streets of KL/Jakarta
+ 1 month after cinema, DVD in video stores
+ 2-6 months after cinema, on Showtime, hits DVD retailers
+ 1 year-18 months, poor old free-to-air gets the movie, after the hype is dead and it's down to 30c in Jakarta.
Free to air is the poor cousin nowaways. Which is part of the reason we don't get big Sunday night movies anymore - there's no point putting a 15 month old film in primetime when anyone who desperately wanted to see it has already, now they'll relegate it to a midweek slot and pump the latest reality show for primetime.
Eagerly waiting for Masterpiece Meister
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